The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Flamin' Hot
“The flavor you know. The story you don't.”
Overview
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Director
Eva Longoria
Status
Released
Production
Franklin Entertainment, Searchlight Pictures
Cast
Jesse García
Richard Montañez
Annie Gonzalez
Judy Montañez
Emilio Rivera
Vacho Montañez
Vanessa Martinez
Concha Montañez
Dennis Haysbert
Clarence C. Baker
Tony Shalhoub
Roger Enrico
Pepe Serna
Abuelito
Bobby Soto
Tony Romero
Jimmy Gonzáles
Hector Morales
Matt Walsh
Lonny Mason
Carlos S. Sanchez
Young Richard
Hunter Jones
Lucky Montañez
Carlos Solórzano
Young Lucky Montañez
Brice González
Steven Montañez
Jayde Martinez
Young Judy
Fabian Alomar
Pablito
Scar
Diego
Eric Marq
Nacho
Alejandro Montoya Marin
Alejandro
Howard Ferguson Jr.
Al Carey
Peter Diseth
James Finley
Lora Martinez-Cunningham
Enrico's Secretary Patti
Zach Rose
Wade Carson
Stephen Zamora
Courthouse Judge
J.D. Garfield
Pastor Marco
Jacob Browne
Post Office Clerk
Jackamoe Buzzell
Post Office Customer
Stephanie Jones
Frito Lay Personnel Secretary
Stephen Fuller Austin
Frito Lay Plant Director
Brent Black
Frito Lay VP of Operations
Landall Goolsby
Scientist
Gianna Gallegos
Young Mary Lou
Hank Rogerson
1966 Quickie Mart Manager
Vic Browder
Quickie Mart Police Officer
Kevin Chambers
Quickie Mart Manager
Ericka Zepeda
Quickie Mart Customer
Eli Bickel
Cafeteria Kid
Beckett Bauer
Cafeteria Kid
Brady Bauer
Cafeteria Kid
Rafael Herrera
Landscaper
Jack O'Donnell
Grocery Store Manager
D'Nette Wood
Supermarket Woman
Mickey Bond
Social Worker
Greg Lutz
Angry Husband
Gerald Cordova
Janitor
George Strada
Waiter
Margarito Chairez
Bus Boy
Eva Longoria
Secretary (uncredited)
Grant George
Additional Voices (voice)
Video Gallery
"It Burns Good" Clip
The flavor you know. The story you don’t.
